As part of the General Assembly UX Design Course, the second project involved visiting a local museum, conducting user research, and redesign their e-commerce site based on feedback from museum visitors.
Using a UX design process, I had to design a better shopping experience for the Field Museum online store using research gathered at the physical store.
Going into the research phase, I gathered some questions to discover a better perspective on Field Museum visitors' shopping experience.
These are some of the Initial Questions:
I made multiple trips to the museum to observe and ask museum-goers my prepared questions. A lot of gathered information was regarding visitors shopping because of their personal interest and/or excitement for a favorite exhibition. Some were even shopping for gifts and travel souvenirs.
Other interesting facts:
I created a functional prototype to communicate the storytelling experience and simple navigation. This prototype demonstrates the design principle and checkout process of this new e-commerce site design.
This is a foundation for developing a more storytelling-like UX for the online museum store. With some more user testing, feedback, and design iterations, the design could be better. Here are a few areas of improvements: