Who is Antonio Passariello?

ap-philmont-goat

Photo of myself and a goat during a scouting event at Philmont Scout Ranch

The Short Story

Designer, problem solver, and Eagle Scout with high-functioning autism. 

About

My guiding principle is to serve others through designing intuitive user experiences and solving business problems with a user-centered approach. With over 8 years of experience in UX design, I've developed expertise across all phases of product development—from discovery to design, and from handoff to iteration. I've contributed to a range of companies, from nimble startups to large enterprises, consistently transforming customer and business needs into high-quality, intuitive software solutions.

The client projects I've worked on include redesigning and enhancing legacy systems across various industries. Notable projects include a B2B e-commerce platform for the food industry, a reporting and analytics platform for the transportation industry, and a sophisticated workforce management platform. More recently, I led design for a new CRM and itinerary builder for the travel industry, at Tern Travel, streamlining complex jobs-to-be-done into enjoyable experiences.

My commitment to craftsmanship and meticulous attention to detail aims to ensure that every product I design meets user expectations and making it more accessible and enjoyable.


Tools:
Pencil & Paper, Figma, UseBerry, Storybook, Sketch, Linear, JIRA, and more

My Philosophy

Great design begins with empathy for users.

Good design requires innovation.

All design should be simple and compelling

Art & Design Background

Dual Enrollment Classes: Intro Drawing + 2D Design

Kendall College of Art & Design

2008-2009

 

Art Exhibition, Regional Finalist 

Michigan Art Education Association (MAEA) Art Competition

2009

 

Dual Enrollment Classes: Colory Theory + 3D Design

Kendall College of Art & Design

2009-2010

 

Art Exhibition, State Finalist 

Michigan Art Education Association (MAEA) Art Competition

2010

art-bones

 

UX Design Immersive Course

General Assembly

2017 

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