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Senior Ux designer + systems thinker

I'm Antonio - I translate ambiguity, customer needs and business goals into intuitive, end-to-end experiences.

intro

Since 2016, I've helped large enterprises and startups design & deliver useful and intuitive digitial products.

A Senior UX designer with some high-functioning superpowers and UX tools.
User Champion.
Eager to collaborate.
Passionate about details.
Serious about design craft.
Great questioner to define & align.

Startup · CRM & Sales App

Driving Design from Startup Idea to 1100 Customers in 14 Months

UX & UI Design · Research · Design System

enterprise · Reporting/analytics Tools

Overhauling "Clunky" Navigation on Compliance Reporting Tool

UX & UI Design · Research · Design System

Enterprise · Workforce mgmt suite

Designing Absence Management Service for the Mobile Era

UX Design · Research

enterprise · Internal Tool

Building a Messaging Tool to Send Critical Communications for B2B E-commerce

UX & UI Design

Peer Recommendations

"UX Designers like Toni, those with a passion for the little details and deep empathy for the end-user, are few-and-far between.  For over a year and a half I had the pleasure of working directly with Toni on a B2B e-commerce program for one of North America’s largest food distributors. In that time he made significant contributions to the way the company thought about their end users, the global design system, as well as ensuring all digital product teams view accessibility as a primary consideration. Toni designed with exceptional consideration to detail and was always working on ways to push himself to be the best designer possible. It was amazing to see such tremendous growth and passion during my time working with him. Any company would be fortunate to have Toni as a member of their UX practice."

Docusign
Gil Castellanos

Sr. Manager, Product Design

DocuSign

"Impressed! I worked with Toni during our time at WorkForce Software. At that time, our team was heavily engaged in organizational UX Maturity, including establishing role contributions, design process, design libraries and patterns. Toni was consistently contributing at a level higher than expected for his role. He was enthusiastic and engaged in process development while executing skillful design work.

Rigor in design process, healthy curiosity, and a passion for improvement all made Toni a wonderful contributor to our team. He provided excellent feedback while refining our user-centered design process, consistently practiced high levels of engagement with stakeholders and customers, led review sessions, and accepted feedback with positivity.

Toni will thrive on any team that is practicing continuous process improvement and uses customer and stakeholder engagement to produce a well considered, useful, usable design."

Oracle
 Carissa Smith

Senior User Experience Designer

Oracle

"I highly recommend Antonio for any UX design role. I worked alongside Toni as a UX designer on a complete redesign of the company's existing web application. Before I joined Toni had set up a solid foundation and design system for the project making it super easy to catch up as the second designer.

He possesses a remarkable talent for presenting user flow ideas in a clear and understandable manner, ensuring alignment across the entire team. His ability to communicate the value of UX to the entire organization is much appreciated. Toni not only excels at crafting intuitive designs but also effectively communicates the rationale behind his decisions, fostering a culture of UX appreciation among the team. It's been a pleasure collaborating with him, and I have no doubt he will continue to drive impactful UX initiatives throughout his career."

JJ-Keller
Alyssa  Wyngard

UX Designer

J.J. Keller & Associates

"I would happily recommend Toni as an asset to any design team. His work is thorough, considerate and well thought out. His attention to detail and problem solving is excellent as well as being friendly and approachable as a team member. He accepts all feedback on his work graciously and professionally, as well as frequently posing interesting questions and insightful suggestions of his own on other team member's work.

Toni has a very balanced skill in terms of UX and UI experience which makes him a great all round designer who knows process and is able to put it into action efficiently. I have worked with many designers over the years and my time working in a team with Toni was very positive, hence writing this recommendation. I'm sure he will go from strength to strength with each new role."

Aptem
Graham Hulbert

Lead Product Designer

Aptem

Other Creative Expressions

System Rebooting...
Happy 4th of July
AP.UI.002 - Web Services Accordion
AP.VD.001 -  Strategic Route for Web App Development
Content Placement
Web App Illustration
Sending Data in Hyper Drive
UI.002  - Card Payment
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